In November 2025, Van Cleef & Arpels is celebrating its watchmaking savoir-faire at an event open to the public in Dubai. Offering a journey through the mechanics of enchantment, an immersive scenery showcases the Maison’s creations. Visitors are invited to a journey through the mechanics of enchantment. An immersive scenery showcases the Maison's creations as well as archival documents and patrimonial pieces. The center of the space highlights the expertise of the craftsmen that give rise to the Van Cleef & Arpels timepieces.

Founded in 2015 by Ahmed Seddiqi, Dubai Watch Week celebrates the creative confluence and undercurrents of the luxury watch industry highlighting the people, community, tradition, and innovation in the market.

Founded in 1906 at 22 Place Vendôme in Paris, Van Cleef & Arpels was born following the marriage of Alfred Van Cleef and Esther (known as Estelle) Arpels in 1895. Over the decades, the Maison's excellence in High Jewelry and its creativity have earned it worldwide recognition. Combining inventiveness and poetry, Van Cleef & Arpels perpetuates a uniquely recognizable style, which has given rise to numerous signature pieces: the Mystery Set technique, the Minaudière, the Zip necklace, or the Alhambra motif. Its process of selecting gems that evoke emotion and the expertise of its artisans have resulted in enchanting jewelry and watch collections. Inspired by nature, couture, dance, and imaginary worlds, the Maison opens the doors to a timeless universe of beauty and harmony.

Throughout its history, Van Cleef & Arpels has demonstrated its commitment to the values of creativity, transmission, and exchange. This ongoing commitment is reflected in educational partnerships, cultural programs, and initiatives to protect the natural environment.